Permanent Impact
A proven commercial network carrying positive Jewish narratives into the feeds where ages 12–30 live.
The problem
Content goes to people who already agree. The next generation never sees it.
When the ad budget ends, the message disappears. Nothing builds over time.
Organizations report views. No one tracks whether minds moved.
Our approach breaks through. The story reaches them inside the interests they already care about.
Why now
Gary Vaynerchuk
You saw who you followed.
You see what interests you, from pages you never followed.
Reach belongs to the pages that own the interests. That is what we have.
The proposal
guaranteed organic views a month
top digital publishers
running for commercial clients
What The Shift learns becomes yours to share: real data for your next board meeting, and a lift for every organization working toward the same goal.
Proof
views in 24 hours, the Jack Hughes test
views on a single page
per 1,000 impressions, vs. $10–$20 typical
The Shift
Most campaigns report how many people saw something. The Shift is our AI system that reads how people respond, in their own words, in the comments, and tracks whether sentiment toward Jewish life and Israel is moving. The team uses what it learns to decide what runs next.
01
Our AI agents analyze the comments on every post and track sentiment while content runs.
02
What moves sentiment gets more reach. What doesn’t gets changed. Constantly.
03
Dashboard access from day one. Reach, engagement and sentiment, not a year-end report.
Reach tells you who saw it. The Shift tells you what changed.
The team behind the network
Technology + Social · Founders of the network
Friends, and the founders of the commercial network behind Permanent Impact. For a decade they have grown publisher pages and live campaigns for some of the most recognized brands in business. They take on very few projects outside that work. They chose this one.
Co-founder · Strategy
Thirty years building Israel and the alliances that strengthen it. Trusted by accomplished builders to launch new ventures and restore momentum when growth slows, across tech, civic, corporate and philanthropic life.
Co-founder · Operations
Over two decades building successful ventures, with deep experience in cybersecurity and innovative family-office investing.
Co-founder · Distribution
A highly successful developer in real estate and tourism, with over two decades building ventures.
Committed capital
Capital already committed by a donor.
The opportunity
2 weeks
36 million impressions
1 month · Recommended
72 million impressions
Gifts through The Giving Back Fund, an IRS-approved 501(c)(3). Every deployment measured by The Shift.
How to give
The Leader Family Foundation is a fiscally sponsored project of The Giving Back Fund, an IRS-approved 501(c)(3) public charity (EIN 04-3367888).
Give by card through The Giving Back Fund. Choose One Time or Monthly and your amount. On the second screen, check “Yes” to designate your gift for Permanent Impact.
Donate nowGiving instructions are sent directly to each partner. Contact Pamela to receive them.
Pamela Dubin
pamela@pameladubin.com
917-406-0100
Seeded. Shared. Permanent.
The story is placed on pages people already follow for their interests, where they are already paying attention.
People pass it on to friends who share those interests. It travels organically, not as an ad.
Paid ads disappear when the budget ends. Organic posts stay on those pages, where people keep finding and sharing them.
Next step: one reply. Choose a level, or let’s talk, for as long as you’d like.
PERMANENT IMPACT